Process, precision & polish

posted 17/09/2018

Happy Monday!

So, the post we did way back in June - the photo blog of a bag in the making - was a lot of fun to put together, and look back on..  But really, it's such a superficial look at how a bag here at Nesaa comes together from design right to final sale.

So, let's grab a cup of jo, sit back and prepare for a much deeper look into the process..

It actually begins far earlier than when Meher sits down and starts sketching some ideas, although often times it is a particular occurrence, something that sets an idea in motion..  It could be travel to a new place or rediscovering a favourite piece of jewellery.  It can also all begin with what is called a forecast, showcasing the trends in fashion for the year, and for the season.  From there, a moodboard is created that showcases the direction of the upcoming designs.

Because Nesaa believes in sustainability and being fully conscious and conscientious about our decisions, we'll often first look at what we have in stock, in terms of materials and fittings, to help decide on what direction our designs will take.  We want to re-use as much as possible, and recycle our current materials.

The really *FUN* part does come when those designs come to life on paper first!

Part of planning the collection does include thinking about the craftsmen and making sure there is enough work and that they can have a productive year.

From there, we try to produce a sample, if possible.  That sample is tested for strength and durability.

As a team, we then decide how many pieces, which depends on the previous year's sales and our in-house budget.

Next, we start merchandising our materials - this entails buying what we need, including our fabrics, and fittings.  Nesaa gets its leathers from Italy and Spain, and the fittings from Italy.


In the case of our leathers, we try to source them from fallen animals where possible.  We do stock the highest quality leathers because this results in the least amount of wastage.  When you get lower quality leathers, you often have to snip out the best parts for our accessories, and this means the peripherals are often wasted because they are not considered good enough for the bags.  It makes more sense for us to use the higher quality leather and be able to use MORE of it!

If there are bits leftover, they can be repurposed into smaller pieces..  For example, as a thank you gift, in our first year, we created leather bookmarks out of our leftover Ikat and leather pieces.

If there are pieces that cannot be repurposed for ourselves, we try to dispose of them in the best possible manner and the most responsible way - by giving them to those who can use them, for example, shoe vendors or street merchants that can use the smaller pieces for patchwork.

In terms of sustainability, we like to source vintage fabrics.  We never buy in bulk, and buy what we need.  This is consciously done on our part, and also, cost-effective.  So, win-win!

What's next?!

Off to PRODUCTION!  Yay..  In the factory, the bags can take anywhere from 3-6 weeks to be made.  Meher personally visited factories and began a relationship with the factory manager where our bags are made - it's on the smaller side, which works for us as we are a smaller-scale operation and at the factory, safety is a primary concern and the workers are treated well and paid fairly.  Hmm.. now, how exactly the bags are made -- maybe that's good content for another post!  Stay tuned..!!

{when does embroidery happen?  Where??}

Next, when they're all ready and made, our babies go off to get PHOTOGRAPHED!  They're stored and packaged, ready to be shipped.  Their photos go up on the website and in the lookbook, and they're ready for sale!

The team here then has the fun job of marketing the bags..  Talking to buyers and going to shows.  And of course, we love the feedback we get.. either from interested parties, or from someone who has bought one of our babes!

So, tell me, what do you think?  Do you have any questions about the process?  Please drop us a line..

Thanks for reading!


Soph.. xo

Long live the Queen!

posted 31/08/2018

Alright, today, let's talk a little bit about Queen Rania..

Rania logo

Isn't that a beatiful little insignia?  It's from Queen Rania's official website:  

I actually didn't know much about Jordan's Queen consort until recently, when I started to learn more about the kinds of initiatives she is involved in.  I mean, we've all gotten to know her lovely smile from photographs around the capital, posted for all Jordanians to see, often alongside her husband, King Abdullah.. and sometimes, her family, as well.  She is a lovely woman, who is a devoted wife and mum - you can see that!  And she's got that gorgeous smile..  and pretty impeccable fashion sense.

Today is also her 48th birthday..  so, if you're reading, we're sending you lots of love and happiness on your special day, dear Queen Rania!  

Like the three of us here on the Nesaa team, none of us are Jordanian..  Queen Rania is Palestinian, but was born in Kuwait.  And like us, she now makes Jordan her home.

Queen Rania has been commended for the numerous endeavours she has chosen to embark on here in Jordan, including breathing new life into the public education system and empowering communities through micro-finance initiatives, especially for women.

As a company run by women, and for women, we say, "Way to go, Queen Rania!" Oh, and happy 48th!  May the next 48 be as blessed as the first!  God willing..

With love,

Soph.. xo









Instanbul.. nope, that's not a typo!

posted 07/08/2018

Istanbul, or Instanbul...

Istanbul is just a gorgeous place..  In fact, truly an East meets West lovestory, don't ya think!?!  Did you know that one half of the city is actually considered the "Asian" side and the other "European"?

One city on two continents…  I wonder who claims bragging rights?!

But really no one can argue on the beauty of the place.

So, here you are, today, a photo blog of some great shots of this cool city.  Thanks to Instagram!!  And shout-outs to these Instagrammers and their fine shots of this beautiful place..

The Galata tower 

Doesn't the bright, colourful side of this street in Fener, Istanbul call you to come a-strolling?!  I wish we could, dear...!

Another one of a summery shot outside the Blue Mosque, by the same feed called "istanbultimes" which purports to present an image of the gorgeous city daily.  So, you can all get your fill of Istanbul via them, if you wish!


Wow, what a gorgeous shot!  And this is another feed that we can all enjoy for our fill of Istanbul and each pic is described in both Turkish and English.

They are even calling on the rest of us to share our own beautiful moments of Istanbul at #istanbulmoments.

Here's one from that tag:













Moms make the world go round..

posted 27/05/2018

That's supposed to be love, ain't it?  Love makes the world go round..  Well, the sentiment is the same.

I think we learn to love by the love shown to us..  And who best, and who first, to show us love than our mothers?

Did you know that Mother's Day is celebrated on different days of the year and in various ways and names by so many different countries...  for example, Mothering Sunday in the UK, which was back in March!  It was Mother's Day in Canada on the 13th of this month.  Some combine the celebration of mothers with other dates like International Women's Day or the Spring Equinox...  So, when to send this shout-out to MOMS everywhere!?!



Check out this Mama Pasha with her mini-babies?!! Aren't they just adorable? 

Well, since we've missed the day Jordan celebrates Mother's Day (it was the 21st of March - the Spring Equinox), we've picked today..  the last Sunday in May.  It's celebrated today in a number of countries including France, Madagascar, Mali, Mauritius, Sweden and Tunisia. 

The team here at Nesaa would like to wish you all a day full of love - whether you're a new mommy like me(!), or patiently waiting for the day to come when you'll get to be a mama, or if you're already a mum to many..  May it be a happy one, full of goodness and laughter.

With love,

Soph & baby Nesaa.. xoxox







Happy birthday, Audrey!

posted 03/05/2018

It's been 25 years since this world lost Audrey Hepburn..  But her legacy has endured long after her death.

Audrey portrait

Beyond a film and fashion icon, Audrey Hepburn was a humanitarian who spent the latter part of her life working with UNICEF, helping underpriveleged children and mothers across the globe.

Today, in honour of this amazing woman, on what would have been her 89th birthday, the team at Nesaa would like to share our ten favourite quotes from this amazingly articulate and intelligent soul.


“Not to live for the day, that would be materialistic — but to treasure the day. I realize that most of us live on the skin — on the surface — without appreciating just how wonderful it is simply to be alive at all.”


“I believe, every day, you should have at least one exquisite moment.”

Oooh, snakeskin!  Exquisite enough for you?!  I think having this bag in your life counts as a pretty exquisite moment!  Make it happen... 


“People, even more than things, have to be restored, renewed, revived, reclaimed, and redeemed; never throw out anyone.”


“Giving is living. If you stop wanting to give, there’s nothing more to live for.”


“Nothing is impossible, the word itself says ‘I’m possible’!”


“My greatest ambition is to have a career without becoming a career woman.”


“There are more important things than outward appearance. No amount of makeup can cover an ugly personality.”

So, true.  But a bag with this much personality and beauty -- what can it do for you?!


“Good things aren’t supposed to just fall into your lap. God is very generous, but He expects you to do your part first.” 


“The ‘Third World’ is a term I don’t like very much, because we’re all one world. I want people to know that the largest part of humanity is suffering.”


“They say love is the best investment; the more you give, the more you get in return.”


Loving you all!

Soph.. xo


p.s. That gorgeous shot of Audrey above is actually an oil painting on canvas..  Isn't it just beautiful?  And there's just the one available...

Check out LucasWaterworthArt on Etsy:









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